Watch these two YouTube videos by Michael Libbie from Insight Advertising

the interview

This is what Michael wrote on his web site

www.insightadvertising.typepad.com :

Trade Show Marketing - Tobias Eichberg

Trade Show Marketing - While at the Farm Equipment Manufacturers Association Spring Management Clinic in Kansas City I made a new friend who shares my passion for doing trade shows...right. This is Tobias Eichberg a marketing strategy consultant for trade shows and agri-business. He once headed the world's largest agricultural equipment trade show, Agritechnica based in Hanover, Germany. With 3.5 million square feet of covered display space, 18 halls and over 350,000 visitors he has the experience to share ideas with you. If you wanted to compare sites, The National Farm Machinery Expo in Louisville is about 1/4th the size of Agritechnica.

Here is the first of two parts where Tobias talks about the most common misconception of "doing" a trade show, knowing which trade show to attend, the real costs of a trade show and getting people to your booth...

Successful Trade Show Marketing Part II

In part one of our two part series with Tobias Eichberg we learned how important it is to pick the right show (not all shows in your category are right for you), how to get the right people to come to your display or booth and how to figure the real costs of a trade show.

In this second part Tobias talks about how to conduct a successful visitor interaction, what makes one booth stand out over others and the critical process of following up, quickly, with those people you spoke with.

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http://www.youtube.com/watch?v=TLlXS0MNa68

http://www.youtube.com/watch?v=VqapygQ77Yo