
Copyright notice © 2008-


Education
B.Sc. Agr. University of Hohenheim, Stuttgart (DE)
Agricultural Engineer main focus on agricultural technology
Professional Experience
2009 -
eichberg|consulting market strategy consulting for agribusiness and trade shows
2009 -
Kincannon & Reed -
2004 -
The world’s largest and leading trade show for modern ag technology based on the fair grounds in Hanover.
Execution 2007: more than 2,150 exhibitors, thereof 42% from abroad, 340,000 attendees
thereof 72,000 from abroad. Indoor in 16 halls with 300,000 sqm gros
floor space.
Responsibilities and Achievements:
Responsible for the preparation, organisation and execution of the world’s leading trade show in ag technology. Special focus on strategic development and global expansion. In charge of building strategic alliances and the organizational alignment. Contact for key accounts. Representing the Agritechnica at international meetings and exhibitions.
Realized development of the show from Europe’s leading show with 1,300 exhibitors
to global no. 1 position with 2,200 exhibitors within 2 events held. Raising number
of international exhibitors at 100% from 450 to 920 in 2007.
2001 -
DLG Test Center Gross-
1999 – 2001 marketing manager
DLG Test Center Gross-
1996 -
Rauch Landmaschinenfabrik GmbH, Sinzheim—Family owned ag machinery producer
Experience -




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